2nd Life
A fictional, sustainability focused up-cycling brand. Their goal is to offer their customers an option to give their old clothing a second chance instead of throwing it away.
The task was to design a logo, accompanying branding, stationery and an online storefront that reflects the brand’s playful but modern aesthetic but also conveys the message of wanting people (consumers) to give old clothing a second life.
Starting by researching the target audience, I found that their main customers were 20-30yr olds, or just anyone who was interested in sustainable clothing. Their common values were sustainability, and community which is what led me to prioritize a sense of warmness and friendliness when designing (eg. using warmer colours, and soft curves).
